The average landing page conversion rate across industries is 2.35%. (Source: Wordstream)

Landing pages with videos can increase conversions by up to 86%. (Source: Eyeview)

Using social proof on a landing page, such as customer testimonials or trust badges, can increase conversions by up to 34%. (Source: Hubspot)

Landing pages with a single call-to-action (CTA) have a 371% higher conversion rate than those with multiple CTAs. (Source: Unbounce)

Pages with longer content tend to rank higher in search engines and have a 30% higher conversion rate than those with shorter content. (Source: Hubspot)

Landing pages with a loading time of 2 seconds or less have an average conversion rate of 9.6%, while pages that take 5 seconds to load have a conversion rate of 1.9%. (Source: Unbounce)

Pages with personalized content perform 42% better than those without. (Source: Hubspot)

Using urgent language, such as "limited time offer" or "while supplies last," can increase conversions by up to 332%. (Source: Hubspot)

Mobile-friendly landing pages have a 68% higher conversion rate than those that aren't optimized for mobile. (Source: Salesforce)

Using interactive elements on a landing page, such as quizzes or calculators, can increase conversions by up to 40%. (Source: Kapost)

Including a pricing table on your landing page can increase conversions by up to 25%. (Source: Unbounce)

Landing pages with a clear headline and subheadline have an average conversion rate of 8.6%, while those without a headline and subheadline have a conversion rate of 5.2%. (Source: Unbounce)

Adding social sharing buttons to your landing page can increase conversions by up to 30%. (Source: Unbounce)

Pages that use customer-centric language, such as "you" and "your," have a 90% higher conversion rate than those that don't. (Source: Hubspot)