Landing Page FYI

Landing Page Components & 29 Essential Sections

Discover the key sections, components, and optimal techniques for developing effective landing pages that generate high conversions.

Hero

Hero

The first big section on a website that tells you what the site is about, like the cover of a book.

Tips

Useful tips to improve the quality of your landing page.

  • Keep the messaging clear and concise, avoiding jargon or complex language

Hero Section Examples

Notion

Problem

Problem

The part of a website that talks about a problem or difficulty that people might have, which the company's product or service can solve.

Tips

Useful tips to improve the quality of your landing page.

  • Use real-life examples or testimonials to make the problem relatable and demonstrate how your offering can be the solution

Problem Section Examples

Outseta

Social Proof

Social Proof

This is where people who've used the product or service say how great it was for them.

Tips

Useful tips to improve the quality of your landing page.

  • Use authentic customer photos and names (with permission) to increase credibility and trustworthiness.

Social Proof Section Examples

Basecamp

Value & Product

Value & Product

This is the part of a website that tells you what you'll get or how you'll benefit from using the product or service.

Tips

Useful tips to improve the quality of your landing page.

  • Clearly outline the unique selling points of your product or service, emphasizing the benefits it provides

Value & Product Section Examples

Semrush

Team

Team

A section where you get to meet the people who make the product or service.

Tips

Useful tips to improve the quality of your landing page.

  • Include photos and short bios of team members to create a personal connection with your audience.

Team Section Examples

Grovemade

Call to Action

Call to Action

The part of a website that asks you to do something, like sign up, buy something, or learn more.

Tips

Useful tips to improve the quality of your landing page.

  • Make the CTA button highly visible, with a contrasting color that stands out from the rest of the page.

Call to Action Section Examples

Semrush

Features

Features

This part of a website lists and explains all the cool things the product or service can do.

Tips

Useful tips to improve the quality of your landing page.

  • Prioritize and highlight the most important features that align with your target audience's needs.

Features Section Examples

Optinmonster

How it Works

How it Works

This part of a website explains step-by-step how the product or service works.

Tips

Useful tips to improve the quality of your landing page.

  • Present the steps in a logical order and use simple language to make it easy for visitors to follow.

How it Works Section Examples

Shopify

About Us

About Us

This section tells the story of the company and what it stands for.

Tips

Useful tips to improve the quality of your landing page.

  • Share your brand's story in a compelling and relatable way that resonates with your target audience.

About Us Section Examples

Bolt

FAQ

FAQ

A section where common questions about the product or service are answered.

Tips

Useful tips to improve the quality of your landing page.

  • Keep the answers concise and to the point, avoiding long paragraphs

FAQ Section Examples

Netflix

Integrations

Integrations

This section shows other products or services that work well with the product or service.

Tips

Useful tips to improve the quality of your landing page.

  • Highlight the most popular or relevant integrations first to capture visitors' attention quickly.

Integrations Section Examples

Mailchimp

Newsletter

Newsletter

This part of the website invites you to sign up to get emails from the company.

Tips

Useful tips to improve the quality of your landing page.

  • Offer a clear value proposition for subscribing, such as exclusive content, discounts, or early access to updates.

Newsletter Section Examples

Morning Brew

Portfolio

Portfolio

This section shows examples of the work the company has done.

Tips

Useful tips to improve the quality of your landing page.

  • Showcase a diverse range of projects to demonstrate the versatility and capabilities of your product or service.

Portfolio Section Examples

Airbnb

Pricing

Pricing

This section explains how much the product or service costs.

Tips

Useful tips to improve the quality of your landing page.

  • Consider offering different pricing tiers or plans to cater to various customer needs and budgets.

Pricing Section Examples

Mailchimp

Comparison

Comparison

This section shows how the product or service is better than others like it.

Tips

Useful tips to improve the quality of your landing page.

  • Use visual elements, like tables or charts, to make the comparison easy to understand at a glance.

Comparison Section Examples

Monday

Contact

Contact

This part of the website tells you how to get in touch with the company.

Tips

Useful tips to improve the quality of your landing page.

  • Provide multiple contact options (email, phone, live chat) to accommodate visitors' preferences.

Contact Section Examples

Wix

Careers

Careers

This section shows job opportunities at the company.

Tips

Useful tips to improve the quality of your landing page.

  • Clearly list the available job openings and their requirements to attract the right candidates.

Careers Section Examples

Lyft

Blog

Blog

This part of the website has articles and stories about the company and its industry.

Tips

Useful tips to improve the quality of your landing page.

  • Regularly update the blog with fresh and relevant content to keep visitors engaged and coming back.

Blog Section Examples

Bolt

Stats

Stats

This part of the website shows numbers and data that help explain the impact of the product or service.

Tips

Useful tips to improve the quality of your landing page.

  • Regularly update the stats to keep the information accurate and relevant

Stats Section Examples

Insead

Application

Application

This section allows you to apply for something, like a job or a service.

Tips

Useful tips to improve the quality of your landing page.

  • Use action-oriented language that encourages visitors to take the desired action, such as *Get Started* or *Join Now*.

Application Section Examples

Wise

Why choose us, Incentives

Why choose us, Incentives

This section tells you all the special things the company offers that make them the best choice.

Tips

Useful tips to improve the quality of your landing page.

  • Focus on the unique benefits and features that genuinely set your product or service apart from competitors.

Why choose us, Incentives Section Examples

Wix

Founder's Note

Founder's Note

A message from the person who started the company, talking about why they made the product or service and why they think you'll like it.

Tips

Useful tips to improve the quality of your landing page.

  • Write the founder's note in a conversational and relatable tone to connect with visitors on a personal level.

Founder's Note Section Examples

Hey

Demo

Demo

This part of a website lets you try out their product or service for a little while.

Tips

Useful tips to improve the quality of your landing page.

  • Include a clear call to action after the demo to encourage visitors to take the next step, such as signing up for a free trial

Demo Section Examples

codeacademy

Showcase

Showcase

This part of a website shows what the company's planning to do next, like the new things they're going to make or the improvements they're going to do.

Tips

Useful tips to improve the quality of your landing page.

  • Include case studies or success stories to provide more in-depth insights into how your offerings have benefited clients.

Showcase Section Examples

Toms

Sneak Peek

Sneak Peek

This is where the company shows off all the cool things people have made or done using their product.

Tips

Useful tips to improve the quality of your landing page.

  • Create a sense of intrigue without revealing too much, leaving visitors curious and excited for the upcoming release

Sneak Peek Section Examples

Atomic Habits

What is it?

What is it?

This section tells you what the product or service is and what it does.

Tips

Useful tips to improve the quality of your landing page.

  • Use clear and straightforward language to explain what your product or service does, avoiding industry jargon.

What is it? Section Examples

Hubspot

Roadmap

Roadmap

This part of a website shows what the company's planning to do next, like the new things they're going to make or the improvements they're going to do.

Tips

Useful tips to improve the quality of your landing page.

  • Be realistic and transparent about the timeline for upcoming features or improvements.

Roadmap Section Examples

Shuffle

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