I launched a digital product a few months ago with my friend. Our goal was to sell a digital product called "Startup Recipes" that we have built on top of Notion. I was going to build the landing page and wanted it to be memorable and extra.
I spent a crazy amount of time and did a lot of research to find the perfect structure. After seven months, we sold 400+ copies and generated $20,000+ in revenue. Among other factors, I believe that our landing page played a critical role in getting this.
Here is my landing page recipe of Startup Recipes: Use it if you are planning to sell any kind of digital product:
Anatomy of Digital Product Landing Pages
Building a landing page is like storytelling with blocks. Here are 15 blocks to follow:
- 1 → Hero
- 2 → Problem
- 3 → What is it?
- 4 → Value - Product
- 5 → Testimonial
- 6 → Otherwise
- 7 → Call to Action
- 8 → Sneak Peak 1/2
- 9 → Call to Action
- 10 → Sneak Peak 1/2
- 11 → Showcase
- 12 → Otherwise
- 13 → Pricing
- 14 → Testimonials
- 15 → Footer
We micro-exited Startup Recipes to an investor in August 2022.
I will dive deep into landing page section below. Please visit Startup Recipes' landing page to see it live and evaluate headlines, hook, CTA, social proof and more.
Visit Landing Page →
